Business »  Topic »  Airtel readies value-rich plan to chase high-paying users

Airtel readies value-rich plan to chase high-paying users


The telco is prepared to let go of low-paying customers and derive more revenue from existing ones.

MUMBAI: Bharti Airtel is ready to shift gears in the tariff game by offering a slew of incentives and services for its high spending, postpaid customers, seeking to sustain its revenue momentum.

On the cards is Airtel Black, for customers willing to pay Rs 999 and more for benefits such as lounge access, better content offerings, discounts on consumer brands, international roaming, health insurance and bundled apps and streaming services.

The telco is prepared to let go of low-paying customers and derive more ...


Read the full text economictimes