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Demand for anti-pollution products hike during festive season


By Shefali Bhatt

It’s the season of shopping — and of air pollution.

The month of Diwali is when every seller across consumer goods categories — from electronics to gold — gears up for a festival bonanza. Jai Dhar Gupta in Gurgaon is also readying for what’s emerging as the latest in the endless list of must-have Diwali accessories — anti-pollution products. For the last three years, thousands of orders pour in daily on his company website during this period, often crashing the site. Forty-seven year-old Gupta’s company Nirvana Being sells a range of products to meet the Indian consumer’s ...


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