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Digital marketing set to shoot up

As the Covid-19 outbreak continues, marketers are delaying ad campaigns, reviewing budgets and pausing product launches. With many advertisers going offline at this time, the focus has shifted to digital marketing.

Says Prasad Shejale, Founder and CEO of digital marketing agency Logicserve Digital, “Although ad revenues will go down in the short term, the percentage of digital spends as an overall ad spend will go up. Though there has been an overall decline is digital spends by companies across sectors globally, one has to realise conditions are not normal. Excessive panic triggers a very different response from people and marketers ...

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