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From mobile handset players to apps; what do Chinese brands need to do to douse the fire


The ban on Chinese apps added to the Indian government’s ‘local for vocal’ campaign has led to several companies to react in different ways. For instance, last week smartphone company Xiaomi has started to cover its retail store facades with a new branding — that is, ‘Made in India’ logo in white colour. A move, brand experts believe may have been made in haste. According to Dip Sengupta, chief growth officer and region head- North, Creativeland Asia, this is not the time to be proactive and aggressive about brand building. “The key thing here is authenticity. Brands need to be ...


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