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Hershey eyes bigger bite of India market with launch of global brands


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Herjit Bhalla, MD, Hershey India, says despite an overall slump gripping the country’s FMCG market, chocolates have remained immune to it with 12 per cent yearly growth

Chocolate maker Hershey has decided to bring its core global portfolio to India, eight years after it began operations here. The firm is launching its chocolate bars and popular Kisses brand of confectioneries across the country, which may significantly ramp up its portfolio in a highly competitive ...


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