Business »  Topic »  How brands can strike the right cord with consumers emotionally

How brands can strike the right cord with consumers emotionally


By Gaurav Mehta

Let’s be honest. We, human beings, are hard-wired to be lazy. We would feel rather than learn. We would quickly make a decision rather than focus on the real issue we are trying to solve. Behavioral economics says that human beings make more decisions based on instinct and irrationality than on logic and analytical thought. This behavior determines how we decide, consume, buy, engage with brands as well. Emotions are a key driving force behind most buying decisions. Brands that have cultivated an emotional connect with their consumers have shown huge recall value over competing brands ...


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