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Innovations that create markets


India leapfrogged from manual typewriters to PCs. Are we going to see rural India moving from cycle rickshaws to e-rickshaws?

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“Yeh electric hai kya?” (Is this electric?), I asked innocently. “Nahin. Yeh battery se chalti hai,” (no, it runs on a battery) replied the young man. Obviously he had no idea that the two are the same. We were going from the IIM Calcutta’s (IIMC’s) Joka campus to the Hooghly resort at Raichak.

The plan was to ...


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