Business »  Topic »  Jewellery line, H&M tie-up, NYC store: How Sabyasachi is stitching a grand play & successful legacy

Jewellery line, H&M tie-up, NYC store: How Sabyasachi is stitching a grand play & successful legacy


Sabyasachi Mukherjee with Kanishtha at his new store in Fort.

From sequinned saris for Deepika Padukone and Isha Ambani to the muted gold lehenga that Anushka Sharma chose for her grand reception, young Indian brides have always been wearing Sabyasachi.

But the Kolkata-based couturier is now seeking out a new muse, hoping his distinctive leopard monogram will carry him through in his new endeavour to become the ‘Cartier of India.’

In the rarefied world of high-end jewellery, lorded over by names with deep history, Sabyasachi will be an upstart. But that is exactly what he feels will work for him ...


Read the full text economictimes