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L'Oreal's Lancome beefs up stores as luxury cosmetics take off


FILE PHOTO: A view shows the entrance of the newly-opened shop of Lancome on the Champs-Elysees avenue in Paris, France, December 3, 2019. REUTERS/Charles Platiau

PARIS (Reuters) - L’Oreal’s (OREP.PA) Lancome brand is planning to open a flagship store in China after launching its first major showcase in Paris this week, its chief executive said, as the company capitalises on booming demand for high-end cosmetics.

Luxury goods makers and beauty firms are increasingly shifting sales online, but many are also sprucing up stores and trying to turn them into day-trip worthy destinations to lure shoppers who are ...


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