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Marico looks to retain margins; sales back at 90% of FY20 monthly average


Home-grown FMCG major Marico Ltd is looking to maintain operating margins at FY20 level, even as it sees sales come back at “90 per cent of last year’s average monthly levels”.

While premiumisation drives across categories such as male grooming will take a back seat, at least for this fiscal, the company plans to “prioritise” on food and hygiene segments through Saffola and other brands, including new ones.

According to Vivek Karve, CFO, Marico Ltd, operating margins in FY20 stood at 20.1 per cent. Gross margins may see some shrinkage. However, strict control over spends in advertising and ...


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