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More than 1,000 companies boycotted Facebook. Did it produce any noticeable results?


The 100 advertisers that spent the most on Facebook in the first half of the year spent $221.4 million from July 1 through July 29, 12% less than the $251.4 million spent by the top 100 advertisers a year earlier, according to estimates from the advertising analytics platform Pathmatics.

By Tiffany Hsu and Eleanor Lutz

The advertiser boycott of Facebook took a toll on the social media giant, but it may have caused more damage to the company’s reputation than to its bottom line.

The boycott, called #StopHateForProfit by the civil rights groups that organized it, urged ...


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