From having a limited reach until last year, Capital Foods is now present in 13 regions in India, mostly through general trade stores, and also modern trade outlets and online marketplaces. Navin Tewari tells Devika Singh that the intention isn’t to overtake market leader Maggi, but to create newer categories under its brands Ching’s Secret and Smith & Jones. Edited excerpts:
What triggered the expansion spree that Capital Foods is on presently?
PE firm General Atlantic acquired a majority stake in Capital ...
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