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Olympics delay deals setback to Samsung's plans to win over Japan market


SEOUL (Reuters) - For Samsung Electronics Co Ltd, the 2020 Tokyo Olympics were going to be its springboard to attain a long-held goal - making significant inroads into Japan’s lucrative smartphone market where Apple Inc dominates.

But after the Games were postponed to 2021 due to the coronavirus pandemic, the long-time sponsor’s marketing plans - centered on its new S20 smartphone now out too early - have gone awry.

The delay may also mean the South Korean tech giant has lost a crucial window of opportunity. It had been expected to tout its 5G capability in its Olympics ads, aiming to attract ...


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