SEOUL (Reuters) - For Samsung Electronics Co Ltd, the 2020 Tokyo Olympics were going to be its springboard to attain a long-held goal - making significant inroads into Japan’s lucrative smartphone market where Apple Inc dominates.
But after the Games were postponed to 2021 due to the coronavirus pandemic, the long-time sponsor’s marketing plans - centered on its new S20 smartphone now out too early - have gone awry.
The delay may also mean the South Korean tech giant has lost a crucial window of opportunity. It had been expected to tout its 5G capability in its Olympics ads, aiming to attract ...
Read the full text reuters