Business »  Topic »  Red Bull's founding family to invest $150 mn to rebuild brand in China

Red Bull's founding family to invest $150 mn to rebuild brand in China


Red Bull GmbH had worldwide revenue of about 6.07 billion euro ($6.6 billion) last year, according to its website

Topics
China

The partnership, Red Bull Vitamin Drink Co. Ltd., expired in September 2018, TCP said in a statement | Photo: iStock

Red Bull’s founding family said they will invest $150 million to re-establish the energy-drink brand in China, where they’ve been involved in a battle of billionaires for several years with a former partner. Thailand’s Voovidhya family’s TCP Group formed a venture in China with the Reignwood Group, controlled by Chanchai Ruayrungruang (also known as ...


Read the full text business-standard