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Revisiting old ads to drive home a new message


When Volkswagen decided to bid adieu to its Beetle, it rolled out a new ad campaign, ‘The Last Mile’, featuring a string of videos on the iconic car. Featured during the Sugar Bowl and Rose Bowl games in the US, they showed an animated cover of The Beatles’ Let It Be album with guest spots from Andy Warhol and Kevin Bacon.

It was last February that VW dismantled its bespoke advertising teams by hand-picking specialists from WPP to produce its US creative. Johannes Leonardo, its lead brand agency, had headed up the ads to say goodbye to the Beetle.

It ...


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