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Smartphone shipments via online channels grew 26 pct in Q2, says report


Mi Super Sale, HONOR Days, Flipkart Summer Carnival, Big Shopping Days, Amazon Summer sale, Amazon Fab Fest, Knock Out Offers, Realme 1ST anniversary sale, and Month End Mobile Fest were some of the most popular events during the quarter, the research revealed.

The top five brands — from Xiaomi and Realme — captured 84% of the total online market.

Smartphone shipments from the online mode in India grew 26% year-on-year during the second quarter of 2019, while shipments in the offline segment declined 4%, according to technology market research firm Counterpoint. Launches and multiple summer sale events drove the growth during the ...


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