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Why digital OOH is the new frontier of marketing


DOOH ads are twice as likely to be seen and are 2.5 times more impactful than static OOH ads, according to a study by On Device Research

By Atul Shrivastava

Fuelled by ubiquitous internet connectivity and proliferation of emerging technologies, marketing is at the cusp of disruption with the out of home (OOH) segment transforming into digital signage rapidly. A Neilson study has highlighted that OOH enjoys significant advantages over conventional forms of offline advertising, due to the highest rate of online activation per dollar.

Additionally, data feeds, video and programmatic capabilities, and digital out-of-home (DOOH) make for an ...


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