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How Cheap Chinese Brands Like Shein and Club Factory Reinvented Fashion in India


India recently banned 59 Chinese apps. Out of these were extremely popular apps like TikTok, Likee, Camscanner and UC Browser. While the focus has been entirely on TikTok users, another faction of the population is upset, namely young women who shopped from stylish yet affordable apps like Shein and Club Factory.

"Shein definitely changed the fashion game in India. In our society, clothes are symbolic of a person's status and class. Shein provided a mobility and fluidity to the people of marginalised background to transgress the elitist ideals of clothing. Fashion is always seen as a trickle down from ...


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