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‘Smaller films can opt for direct-to-digital premiere’

Producers of small and medium-budget movies can opt for a direct-to-digital premiere to recover their investments following the uncertainty over the reopening of cinemas amid the pandemic, according to the Kerala Film Producers Association (KFPA).

The producers’ body is of the view that such movies may face a sub-optimal showcasing when cinemas reopen in view of the considerable backlog of movies awaiting release. “The OTT (over-the-top) release will not be feasible for big-budget movies, taking into account the gaps in the return on investment compared to a theatrical release,” said B. Rakesh, treasurer of the KFPA, on Saturday. “Smaller films ...

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