SoundCloud will invest in the careers of nine emerging artists across various genres in the latest iteration of its First on SoundCloud 2022 discovery and acceleration program.
The artists chosen for this year’s program are EKKSTACY, Isabella Lovestory, Kelow LaTesha, KenTheMan, Nezi Momodu, Pote Baby, riela, ROSEMARIE and TITUS.
Under the multi-phase program, SoundCloud will co-produce original creative projects that mark career “first” milestones for the rising stars, including a first live show performance, music video or partner collaboration. It will also present original docuseries diving into the artists’ individual stories; release exclusive content including artist interviews and behind-the-scenes looks at their “First on SoundCloud” photoshoots; and host a special celebratory event to bring the artists and music listeners together.
Erika Montes, vp of global artist and label partnerships at…