Vineet Singh Hukmani believes that music has untapped potential in the immersive space. A year after he released a multimedia book Nine that showcases nine stories combined with nine tracks, he dropped the world’s first music multiverse on May 9, 2023.
The fascinating, one-of-a-kind superhero comic book Run Storm and The Hope Star comes with an embedded QR code which, when scanned, plays the song ‘Run run run’ and a 3D animation film featuring the superhero Run Storm. An electronics engineer by education, Harvard Business School alumnus and former MD and CEO of 94.3 Radio One, Vineet is the first artiste in the world to have nine number-1 singles in the European Top 100 charts in 2021.
Speaking over a Zoom call ahead of the launch of his multiverse, Vineet holds forth on this musical experiment:
Excerpts from the chat:
How did this music multiverse idea come about?
I see people leading…