Kolkata: The novel coronavirus pandemic has upended businesses across the world resulting in dwindling revenues across several industries. However, amidst the most challenging of circumstances, CarWale, India’s largest auto media vehicle, has reported an accelerated overall growth of 33%as compared to pre–Covid levels. With evolved consumer behavior laying impetus on personal mobility and driving this change, the automotive industry is booming like never before, says a press release.
It has brought to the fore some disruptive behavior patterns that has kept the industry ahead of the curve despite the national contagion. Our internal data states that vehicle purchase has climbed up the priority list of consumers especially during the pandemic.
Micro budget for big purchases: Owing to the impact of the pandemic on the job market, a large segment of consumers have tightened their budgets and decreased spending on big items. However, due to the lack of…