Kolkata: ITC Aashirvaad has forayed into frozen sector with the launch of frozen naans and parathas in five variants. The launch is intended to offer a wide range of tasty breads that appeal to various palettes.
The five variants are – Tandoori Naan, Aloo Paratha, Garlic & Coriander Naan, Malabar Paratha and Paneer Paratha.
These Frozen Naans and Parathas are simple to cook – all it takes is heating up a non-stick pan or a tawa and cooking the frozen naan/paratha on medium heat on each side for a couple of minutes.
Aashirvaad’s Frozen Naans and Parathas range comes with the promise of ‘no added preservatives’. This has been achieved via an advanced freezing process adopted by the brand known as Individually Quick Freezing or IQF technology.
Ganesh Sundararaman, SBU Chief Executive – Staples, Snacks and Meals, ITC Ltd., said, “Aashirvaad has been a household name for over two decades and today we want to be part of the millennial…