Reaching Desi Voters In Creative Ways Comes With Its Own Price Tag
Biden and Harris held a live virtual event on India’s Independence Day, to speak about Indo-US friendship and values of the desi community in US.
Biden has also issued a manifesto for Indian American voters. Another first was Joe Biden’s op-ed column directed at desi voters via an Indian American newspaper.
Shekhar Narsimhan, Chairman of ‘AAPI Victory Fund’ a group that is mobilising Asian Americans to vote for Biden-Harris, confirms that the budget for reaching desi voters in the 2020 is vastly higher: “A 100-X would a reasonable estimate compared to 2016, in fact it is much more, infinitely more. Things are being done very differently from the past. The personal impact of a caller saying ‘namaste aunty’ is tremendous.”
In 2016, Indian American voter registration and voting turnout was 62 percent. Even…