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Driving m-commerce growth

Current trend

70% prefer using a mobile device.

82% browse for products/services daily.

41% browse while present at shops.

31% abandon carts waiting for an offer.

47% make spontaneous purchases on mobiles.

30% make purchases when out with friends.

44% less likely to interact with a business owing to slow page loading.

44% have security or trust issues.

38% do not buy using mobiles as apps don't load or crash.

36% avoid purchases on mobiles due to payment problems.

Usage of apps

98% pay via apps (90% global average).

66% making bill payments.

63% buying clothes and accessories ...

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