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WhatsApp Usage Increased by 40 Percent Due to Coronavirus Outbreak: Kantar


Usage of WhatsApp grew from 27 percent initially in the early phase to 41 percent in the mid-phase of the pandemic.

WhatsApp is found to have received the “greatest gains” in usage among other social media apps
  • WhatsApp usage has grown by 51 percent in late phase of COVID-19
  • Facebook usage overall has increased 37 percent
  • WhatsApp and other social media apps aren’t a trusted source for masses

WhatsApp has seen a 40 percent increase in usage due to the COVID-19 spread, according to a report based on a market survey, compared to the previous period. The instant messaging ...


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