Luxury & Brands
Text by Zaral Shah
Showcasing new, vintage and archival Coach designs along with recontextualised key pieces from Fall 2020, the global brand’s Spring 2021 collection within Coach Forever is an ode to the past, present and future. The line makes its debut through a virtual presentation in collaboration with fashion photographer Juergen Teller.
A testament to responsibility, renewal and reduction, Coach Forever takes notes from the house’s Creative Director Stuart Vevers’ vision of practical optimism and is a reflection of that which matters the most right now. Embodying the slogan “wear it, love it, pass it on”, this collection illuminates the tales and lives of Coach bags beyond the runway as they are worn, cared for, cherished, personalised and handed down through generations.
The unveiling brings together global members of the Coach Family – which includes the likes of Kaia Gerber, Kate Moss, Debbie Harry,…