Text by Akanksha Pandey. Photographed by Mallika Chandra
The mother-daughter duo at Mishé is focused on getting the mainstream fashion industry and its consumers to make more conscious choices. In an exclusive with Verve, Bhumika Ahluwalia takes us into the DNA of the brand….
Tell us a little about yourself.
I’m Bhumika Ahluwalia, co-founder and creative head at Mishé. I co-founded the brand with my mom, Minakshi Ahluwalia, in August 2018.
What is your vision for the brand, and what do you want to communicate with your work?
We started Mishé with the intention of creating a conscious brand that every woman can wear, be it someone my age or my mother’s. We focus mainly on zero or minimal wastage of fabric and use…