Spark's gone out.
Amazon appears to have closed down its Spark social networking platform. The closure comes less than two years since Amazon launched Spark as its social media play back in July 2017. Spark was focused on users posting images, stories and ideas about products and purchases, and was originally launched only for Amazon Prime members. Other users could then react with "smiles" and comments.
Much like Instagram shopping now, Spark users could also tag products in their posts that were available on Amazon, allowing others to then purchase those products by tapping on the image.
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