Technology »  Topic »  Beyond Burger arrives in Alibaba’s grocery stores in China

Beyond Burger arrives in Alibaba’s grocery stores in China


Beyond Meat is starting to hit supermarket shelves in China after it first entered the country in April by supplying Starbucks’ plant-based menu. Within weeks, it had also forayed into select KFC, Taco Bell, and Pizza Hut outlets — all under the Yum China empire.

China, the world’s biggest market for meat consumption, has seen a growing demand for plant-based protein. Euromonitor predicted that the country’s “free from meat” market, including plant-based meat substitutes, would be worth almost $12 billion by 2023, up from just under $10 billion in 2018.

The Nasdaq-listed food giant is now bringing its signature ...


Read the full text TechCrunch