As decentralized social media is one of the central topics at KryptoSeoul’s Buidl Asia event held in South Korea, Cointelegraph spoke with Ethereum Name Service (ENS) developer, Makoto Inoue, to find out more about Web3 social media, its potential to replace Web2, and the roles of ENS and the metaverse in this new social paradigm.
According to Inoue, Web3 is “inherently social and distributed.” The developer highlighted that everything is transparent since it is built on top of the blockchain. This makes the blockchain a “social graph,” commonly used to represent the interconnectedness of relationships in an online social network.
“It’s already inherently permissionless and social. That’s where ENS fits in; it’s transparent, but the addresses are human-readable. And by having the ENS name associated, it suddenly becomes a social graph,” he said.

The developer added that when…