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Samsung opts out of IFA, plans its own September event instead


Samsung, which has long had a big presence at IFA, won't attend the Berlin conference this year.

IFA will kick off in September with one huge exhibitor missing: Samsung. The South Korean electronics giant said Tuesday it won't attend the Berlin conference, which is taking place in the midst of a pandemic. Instead, Samsung said it will "share our latest news and announcements at our own digital event in early September." 

Samsung also is expected to hold a digital Unpacked event in early August to show off its latest smartphones, including its new Note and Galaxy Fold. It ...


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