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TikTok ban will force advertisers to re-allocate funds to platforms like Instagram, YouTube


Advertisers expect budgets and campaigns to move to platforms like YouTube and Facebook’s Instagram from the Chinese app, but despite TikTok’s meteoric rise, media agency experts feel the move won’t make a big enough dent.

The sudden clampdown on Chinese apps by the Indian government has caught the media industry, advertisers, marketers and content creators by surprise and has forced many companies running campaigns on these platforms to look for alternative digital avenues.

The biggest and most popular amongst these 59 apps is ByteDance owned short form video app TikTok.

Advertisers expect budgets and campaigns to move ...


Read the full text Economic Times