Technology »  Topic »  Universal, Ford create in-car VR experience for 'Bride of Frankenstein'

Universal, Ford create in-car VR experience for 'Bride of Frankenstein'


Holorider/Ford/Universal

Starting on October 14th, a fleet of 2020 Ford Explorer vehicles will be offering special rides to the public from Universal CityWalk Hollywood. Those vehicles come equipped with virtual reality headsets from German startup Holoride, which will give passengers the chance to try an in-car VR experience based on Universal Pictures' 1935 film Bride of Frankenstein. The passengers will have to go on a virtual journey, face monsters and overcome obstacles to deliver a message to Frankenstein in the new content created by Universal Monsters.


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