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F1 Loses $26 Million Tech Sponsorship

Formula One's connectivity partner Tata Communications has revealed that it has put the brakes on its partnership with the racing series in order to find an alternative which drives better exposure.

"We have decided to bring to a close our marketing partnership with F1 and explore other platforms that will allow us to showcase the full power of our digital services to our key customers," says a spokesperson for Tata Communications.

The loss of the technology giant is a big blow to F1 which is owned by Liberty Media and listed on the Nasdaq with the ticker FWONK. Soon ...

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