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Singles’ Day – the world’s largest online shopping event – nets Alibaba $19 billion in first hour


It’s the world’s largest online retail event that made one retailer $19 billion in one hour. But most Aussies haven’t heard of Singles’ Day.

Aussie retailers are feeling the pinch as mass closures and job losses are on the horizon.The 2019 Singles’ Day is poised to break records. Picture: iStock Source:istock

But while it’s far bigger than fellow mega-sales Black Friday or Cyber Monday, most of us have never heard of it.

Singles’ Day – also known as “11/11” or “Double 11” – is a Chinese 24-hour online shopping bonanza hosted by e-commerce behemoth Alibaba ...


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