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UK bans ads promoting 'harmful gender stereotypes'


The Committees of Advertising Practice (CAP) -- the United Kingdom's advertising regulatory agency -- enacted a rule Friday prohibiting ads from employing gender stereotypes that were "harmful" or implied only one gender engaged in particular activities.

The regulation, announced in December, took effect on Friday and gave the Advertising Standards Agency (ASA) the ability to review ads for objectionable gender-based stereotypes. The ASA prompted the regulation after conducting a study in which it concluded stereotypes could "restrict" people's choices and prevent them from "fulfilling their potential," according to the BBC.

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