Kolkata: ITC’s Sunfeast YiPPee! has launched another differentiated instant noodle variant in its portfolio, Sunfeast YiPPee! Saucy Masala.
Sunfeast YiPPee! Saucy Masala is available in 2 SKUs including a 65gm single pack for Rs.15 and a four-in-one pack of 260gm for Rs.58. The product is being retailed pan-India, across all general and modern trade outlets and major e-commerce channels.
The brand will also be launching Sunfeast ‘YiPPee! Ki Saucy Googly’ campaign, featuring former Indian Cricket Captain and brand ambassador Mahendra Singh Dhoni and a consumer contest on social media for the instant noodle-lovers.
Hemant Malik, Divisional Chief Executive, Foods Division, ITC Ltd. said, “With its first to market offerings and exciting propositions, YiPPee! stands for thought leadership and innovation in the category. The launch of Sunfeast YiPPee! Saucy Masala is another testimony to YiPPee!’s continued endeavour of delighting Indian…
