Kolkata: Every year, May 5th is earmarked by the World Health Organisation to celebrate World Hand Hygiene Day. Unlike any other celebration, the World Hand Hygiene Day instils an essential hygiene practice in the ambit of infection prevention and control.
ITC’s Savlon Swasth India Mission has been at the forefront, driving innovative experiences encouraging washing of hands and also facilitating accessibility and affordability of preventive hand hygiene solutions in India. This year, Savlon Swasth India Mission reiterates the message of #HandwashFirst through an immersive and culturally nuanced aspect of food and its appeal across a varied taste palate in India, mostly enjoyed with hands.
In India, 1.4 billion hands carry food from plates to mouths every day. Eating with hands is an integral part of our Indian culture and identity. It is a unifying factor across the diverse culinary spread in India. Savlon Swasth India makes this insight the base to weave…