Kolkata: World’s No. 1 branded Honey, Dabur Honey from the house of Dabur India Ltd. has launched special sweets made with Dabur Honey in association with Balaram Mullick & Radharaman Mullick to sell Honey-based mishti range from their outlets at Bhawanipur, Lake Gardens, Kasba and Mishty Hub in Kolkata to celebrate Bijoya.
Rajat Mathur, AGM-Consumer Marketing, Dabur India Ltd said, “Consumers nowadays are more health conscious and prefer quality over taste than ever. They are looking for a perfect replacement of sugar in their daily diet which can give them both taste and health-benefits. Keeping this in mind, the new Campaign ‘Bhalo Mishti’ aims to create awareness about the importance of Honey-based Sweets for health and promotes Dabur Honey – with 18% less calories, its immunity boosting properties and the presence of Antioxidants and Minerals – as a healthier alternative to sugar which are generally used in sweets.”
Bijoya is…