“Follow your heart and do what you want. If you don’t want to work under someone, finish your engineering and come back home.”
These were the last words Ashish Ranjan’s mother spoke to him. She passed away a few days later. Even though his brother and other relatives urged him to find a job, his mother’s words rang in his ears.
Following her advice, he returned to Patna, Bihar, to try his hand at entrepreneurship. In 2018, he started an online cake business called the ‘Online Cake Bhejo’ (OCB) with his friend Buddhisen Bittu, which delivered cakes from different bakeries to homes across the city. While the business was a hit, relying on products manufactured by others had their own shortcomings, the biggest being quality.
Despite setting up checks and balances, 31-year-old Ashish was not satisfied with what he was doing. He wished to provide good quality products to the residents of Tier-2 and 3 cities in Bihar.
In the meantime, another thought was…
