The largest luxury car manufacturer in India, Mercedes-Benz is delivering on its promise to launch 15 cars in 2021. Having already announced the local assembly of the Maybach S580, Mercedes has now launched the GLC with the latest and me Connect technology. GLC has been Mercedes’s highest selling SUV in India and it will carry forward the popularity of the brand in India. Mercedes reported that they sold over 7,890 units in 2020, which was the highest among the luxury car manufacturers. Also, in the last quarter alone, Mercedes saw a growth of over 40% compared to the quarter before. This indicates the recovery of the market as well as the brand after the pandemic.
Also read: BMW launches first-ever X3 M in India – All you need to know!
With 15 new launches planned for this year, the product-offensive strategy from the carmaker seems pretty straightforward. This will include some delayed models, which were initially planned for last year and some all-new products with new engines…