Sresta Natural Bio Products, the owner of 24 Mantra Organic brand, has recently launched QR-code-based traceability of its products that allow consumers to scan it through mobile and get all the details about the product, such as its place of production and seed variety. Explaining the initiative in an interaction with Business Line, Sresta Natural’s CEO N Balasubramanian also discussed the country’s current organic sector scenario. Excerpts:
What is the difference between Apeda’s TraceNet App and your QR code?
TraceNet has been developed by Apeda, keeping in view the requirements of importers abroad where the information base is wider. Ours is the first one in the branded organic category to provide basic information that a consumer may be interested in buying any of our products. This is a first-of-its-kind initiative. A lot of companies don’t even show anything about where they are buying or sourcing. Whatever we are offering, we are putting out almost our entire DNA on…
