Tata Group-owned electronics store chain Croma has entered into a partnership with Amazon to launch a new range of smart TVs with built-in Fire device for customers in India.
The new smart LED TV range will come with a built-in Fire TV device and through this strategic partnership, Croma aims to offer an intuitive, simple, and customised experience, the companies said in a joint statement.
It brings together all streaming content from across over 5,000 apps, including Amazon Prime Video, Netflix, YouTube, Disney + Hotstar, Zee5, SonyLiv and many more.
“The proliferation in OTT apps and the consequent fragmentation in viewership is creating a demand for a more seamless browsing experience. The Alexa voice search and the intuitive soft-touch remote control supported by the Fire TV OS offers a different and to my mind, better browsing experience than other Smart TVs,” Croma CMO Ritesh Ghosal said.