E-commerce firms to ensure proper classification for health, energy drinks, says food regulator

India food safety regulator has directed e-commerce platforms to accurately classify products listed as health and energy drinks on their websites.

The Food Safety and Standards Authority of India (FSSAI) said the move is aimed at enhancing clarity and transparency about the nature and functional benefits of these products. This initiative is to help consumers make informed decisions and avoid misinformation, the regulator said.

The advisory was issued following observations by the FSSAI of products like dairy-based beverage mixes, cereal-based beverage mixes, or malt-based beverages being inaccurately categorized as…