Is Ola a taxi-service provider? Else, is it a cab aggregator, fin-tech, or new generation eco-friendly automotive company? The question that bothers many is: Why so much diversification in less than a decade? Is it because of the diversity of the young leaders on the Ola board? Can Ola’s diversity help us learn lessons to manage and shape our future by disruptive thinking?
Ola was founded in 2010 and launched its cab service in the country in 2012. At the time of entry into the market, it offered three free rides to its passengers. The strategy was to attract the Indian middle-class and grab attention. Moreover, using high-end technologies, Ola ensured convenience, passenger safety, timely travel, and price estimation.
Such new features attracted many people and the company built its reputation and trust. The features offered by Ola were non-existent in taxi and auto segments then. It showed Ola’s remarkable commitment as a travel service provider, and fulfilled the dreams of…