Further, the efficacy of Renofluthrin is twice that of other similar formulations available in India. The company and its partner extensively invested in research and development for over 10 years to develop Renofluthrin and its formulations.
The molecule will be introduced in its Goodknight Flash liquid vapouriser, followed by other mosquito-repellant products under the brand. “The new liquid vapouriser will drive away mosquitoes two times faster and works for two hours even after being switched off,” the company said in a press release.
“While Renofluthrin will be in India for now, we foresee great potential for this molecule in international markets where we operate,” Sitapati said.
Currently, Goodknight Flash is priced at around Rs 100 for the complete pack (refill + vapouriser machine), with refills available at Rs 85 each. It is sold in small urban cities, towns, and rural areas across the country.
Sitapati also expects the rural demand recovery to pace up in the next few months. “Consumption in rural markets has been soft post-Covid, but I think it is cyclical.” He also urged the government to stimulate domestic consumption, which should be on par with India’s GDP.