Honda has been seeing a steady rise in sales growth in India for quite some time now. Having already discontinued the Civic and CR-V in India due to lack of demand, Honda has been focusing on what drives the volumes. The two most famous and highest-selling products for the carmaker include the compact and executive sedan, Amaze and City respectively. Being known for brilliant petrol powertrains, City has always been among the leaders of its segment. The Amaze was launched much later and had to compete directly against the most popular compact sedan in the country, the Maruti Suzuki Dzire. Along with that, Hyundai Aura/Xcent has also been posing challenges to the Amaze. But Amaze had stood the test of time and finds itself among the most popular sedans in the segment.
Also read: Honda HR-V revealed in Japan – Might launch in India soon!
Now, Honda wants to maximize the potential of this wave of growth by diversifying its portfolio to keep its market-fresh. It plans to bring in…