How brands can be prepared for a mobile-first customer world

By Prasad Shejale

We are all aware of the speed at which mobile penetration is growing and how more and more people are accessing data on mobile devices thanks to the affordable rates for data. It won’t be too long when we will see a majorly mobile-first approach by consumers for fulfilling their needs. For many people, that’s the primary device to access information, entertainment, and shop. Mobile not just adds convenience and easy accessibility but provides a great opportunity of providing local data.

The 3 Vs, i.e., video, vernacular and voice, can be very effectively used for a mobile-first customer.

Here are some tips that can help your brand be ready for the mobile-first consumer world.

Understand your audience

I am sure this is something that we need to follow at any time…