Maruti Suzuki established its premium sales outlet, NEXA back in July 2015. It was aimed at compartmentalizing the premium offerings from Maruti Suzuki from the regular products. Maruti Suzuki is known for manufacturing products that are fuel-efficient, affordable and low on maintenance. As a result, one felt that sometimes, the products may not be premium enough when compared to the competition. Being the largest car manufacturer in the country for the longest time, Maruti Suzuki realized this and founded a separate premium dealership platform, NEXA. This platform included the premium products from Maruti Suzuki in form of Baleno, Ignis, Ciaz, XL6 and S-Cross. Since NEXA was essentially Maruti products in a premium guise, it quickly shot to the top. Now, in just 5 years of its launch, it has remained at 3rd spot on the list of largest car manufacturers in the country. NEXA has sold over 1.3 million cars since its birth. We take a look at its products’ popularity in detail.
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